Lead Brand Marketing Manager

Join WRITER, a groundbreaking AI company that is redefining brand marketing. As the Lead Brand Marketing Manager, you will drive the ownership of the WRITER brand, shaping how the world sees us and how our employees feel about us. You will lead brand campaign strategy, activate the brand across the customer journey, and ensure our brand identity is felt inside the product. You will also manage our brand agency, define and own brand metrics, and build and own our brand repository. This is an exciting opportunity for a brand leader who is passionate about AI and its potential for marketing.

• Lead the development and execution of brand campaign strategies, ensuring alignment with overall brand vision and goals.
• Oversee the activation of the WRITER brand across the customer journey and employee experience, ensuring consistency and quality.
• Manage relationships with external agencies, providing clear briefs and feedback to drive high-quality work that aligns with brand objectives.

• You’ve managed agencies well, which means you’ve written briefs that are actually useful and given feedback that makes work better instead of blander
• You operate with low ego and high standards. You know how to build shared ownership and bring people along, because brand only works when the whole company believes in it
• You’re fluent in brand metrics. You know how to measure what matters, connect brand performance to business outcomes, and use data to defend and evolve strategy
• You’ve owned the strategy and the execution. You know the difference between a brand that looks good and a brand that creates belief, and you’ve built the latter
• You’ve spent 7+ years building brands that stand for something, ideally at a high-growth B2B technology company where brand was a strategic imperative
• You’ve worked in or alongside product teams, and you understand how brand translates into product experiences. You’ve fought those fights and know how to win them
• You’re genuinely excited about agentic AI and its role in brand, and you bring a real point of view. You understand how AI can encode brand standards, scale creative output, and protect consistency without flattening distinctiveness. Ideally, you’ve worked with AI tools in a brand context and have opinions about what works and what doesn’t
• You communicate with precision and confidence. You can write a sharp brief, present a campaign with conviction, and tell a stakeholder why brand investment matters without resorting to platitudes
• You’ve built brand systems that scale — asset libraries, guidelines, repositories, brand skills or AI-powered toolkits — that genuinely help teams create on-brand work instead of just paying lip service to the guidelines