Brand Writer

Join Persona as a Brand Writer, where you'll play a crucial role in shaping our brand narratives and communications across various platforms. You'll work closely with our design team and cross-functional partners to create engaging content that translates complex subjects into accessible narratives. This is an opportunity to make a significant impact as you help define our brand voice and tone.

• Be an active partner in developing Persona's story across various platforms, from concept to execution.
• Translate technically dense subjects into engaging brand narratives that non-experts can understand.
• Collaborate with cross-functional teams to further craft and curate the nuance of Persona's brand voice across audiences.

• The clarity to write with personality and perspective about serious things, pushing the ideas and messaging beyond the brief, but never at the expense of credibility
• The ability to self-direct projects across multiple work streams in a fast-moving environment, with the communication skills to keep cross-functional and executive stakeholders aligned
• 6+ years experience with portfolio that carries the role, and shows how things evolved from the brief to the concept to the final, sometimes even unexpected piece
• A real curiosity around how things work: the problems we solve for our customers, the tensions inherent in that and how we communicate these ideas
• Experience helping a brand voice take shape rather than inheriting a finished one
• Experience writing across a range of mediums and audiences, with examples showing how the same voice bent to fit a different channel and still held
• A cross-functional and collaborative approach, working in the room with our design team as well as cross functionally with our content and marketing teams, PMM and Ops partners, ideating out loud, riffing, and willing to push to make the writing the best it can be
• Both agency and in-house experience is a large plus
• Experience writing for regulated, trust-sensitive, or safety-adjacent subjects
• Employer brand, recruiting, or internal communications experience/work