Director of Product Marketing

Join our team as the Director of Product Marketing, where you will own the product marketing strategy and commercialization for a portfolio of adMarketplace products. You will work closely with senior stakeholders across Product, Sales, Marketing, and the broader business to drive adoption, revenue, and market clarity. The ideal candidate will have 7-10+ years of product marketing experience, strong analytical judgment, and a deep knowledge of the advertising ecosystem.

• Own product marketing strategy for a portfolio of products, solutions, and strategic initiatives, including defining target audience, customer problem, market opportunity, and value proposition.
• Lead cross-functional go-to-market (GTM) planning for new products, major features, strategic initiatives, and changes to existing offerings, driving alignment and accountability across teams.
• Establish clear success measures for launches and GTM programs, including adoption, revenue influence, sales readiness, customer engagement, and market response.

• Strong analytical judgment, including the ability to use data, customer feedback, competitive intelligence, and market signals to shape recommendations
• Experience leading complex cross-functional product launches across multiple teams, dependencies, and stakeholders
• Strong commercial orientation, with the ability to connect product capabilities to customer needs, competitive differentiation, adoption, and revenue opportunities
• 7–10+ years of Product Marketing experience, ideally within advertising, media, marketplace, SaaS, or technology
• Strong written and verbal communication skills, with the ability to create and present crisp executive-ready, customer-ready, and sales-ready materials
• Demonstrated ownership of product positioning, go-to-market strategy, commercialization, and launch outcomes for complex products
• Experience within digital advertising or a closely related ecosystem, with an understanding of advertiser needs, performance media, and commercial dynamics
• Experience building differentiated positioning, messaging frameworks, value propositions, competitive narratives, and market-facing claims
• Ability to operate in ambiguity, bring structure and a clear point of view, and move work forward with limited oversight
• Demonstrated ability to independently own complex Product Marketing workstreams and influence senior cross-functional stakeholders
• Direct experience in search advertising, retail media, commerce media, AI/search experiences, publisher monetization, or performance media
• Experience supporting advertiser-facing GTM, including messaging for advertisers, agencies, sales teams, customer success teams, or account management teams
• Experience creating sales enablement for complex or emerging products where the category, value proposition, or customer buying motion is still being defined
• Experience influencing product and commercial decisions through customer, market, and competitive insights
• Comfort working in a fast-moving environment where products, narratives, and commercial priorities are evolving
• Strong judgment on what needs to be standardized, customized, prioritized, or simplified for scale
• Experience building repeatable GTM templates, launch frameworks, messaging systems, or enablement standards