Senior Manager of Comms and Culture

Join Magic Spoon, a fast-growing cereal brand, as the Senior Manager of Comms and Culture. In this role, you will be responsible for building cultural relevance and brand buzz through social media, PR, influencers, and partnerships. You will lead a team, report to the CMO, and work closely with cross-functional teams. The ideal candidate has 6+ years of experience in social, communications, influencer, PR, or brand marketing, with a strong understanding of internet culture and a track record of making a brand feel culturally alive.

• Lead and manage the communications and culture team, ensuring that all output aligns with the Magic Spoon brand and resonates with the target audience.
• Develop and implement strategies for social media, influencer partnerships, PR, and earned media to increase brand awareness and cultural relevance.
• Collaborate with cross-functional teams to support the overall marketing and commercial calendar while remaining agile to seize emerging opportunities.

• Sharp creative judgment and the taste to know the difference between being part of culture and trying too hard to be part of culture
• 6+ years in, social, communications, influencer, PR, or brand marketing, with meaningful experience managing people, not just projects
• Strong collaborator instincts. This role only works if you’re deeply plugged into Brand, Growth, Design, and the broader business rather than operating in a silo
• Experience building influencer and creator programs that go beyond transactional paid partnerships. You understand how creators, affiliates, tastemakers, PR, and owned social can work together to build both brand heat and business results
• Experience leading PR and earned media, either directly or through agency partners. You know how to turn brand and business moments into stories people actually care about and have strong instincts for what can earn attention
• A track record of making a brand feel culturally alive. You can point to work you led that actually broke through, generated conversation, or changed how people thought about a brand
• Comfort operating with speed and imperfect information. You’d rather try ten smart, scrappy things and let a few really pop than spend months perfecting one big bet
• A genuine point of view on internet culture, social platforms, creators, media, and what makes people actually want to share something
• Experience in food, beverage, or CPG, especially at a challenger or DTC-native brand
• Based in or willing to travel to NYC. It’s not required, but our team culture leans toward in-person energy and we’d love to have you nearby
• A personal social presence or point of view that shows you actually live in the culture you’re being hired to tap into