B2B Marketing Specialist

Join our team as a B2B Marketing Specialist, where you will be responsible for creating and executing content across various platforms, managing community engagement, and supporting lead generation efforts. You will work closely with our Head of Growth to build brand visibility and generate qualified leads. This role offers tremendous career growth potential and a range of benefits, including health insurance, PTO, and a casual office dress code.

• Plan, create, and publish content across various social media platforms, including LinkedIn, Facebook, and Instagram, to increase brand visibility and generate leads.
• Manage community engagement by responding to comments and messages, building relationships with the audience, and fostering a sense of community.
• Track content performance and lead results, share insights to improve outcomes, and implement outreach strategies in digital and traditional formats.

• This role is ideal for someone who understands how content performs in both traditional search and AI tools like ChatGPT, Perplexity, and Google AI Overviews
• Experience creating and publishing pages in WordPress
• B2B marketing experience with a track record of creating content that drives lead generation
• Excellent writing and editing skills with a portfolio of published work
• 2 to 4 years of experience in content marketing, social media, or digital marketing
• Working knowledge of SEO and how AI tools surface and cite brand content
• A self starter who can manage multiple projects and deadlines
• Experience with HubSpot, Semrush, or Google Analytics
• Design experience with Adobe Illustrator and Google Slides
• SaaS, fintech, or franchise industry experience