Senior Product Marketing Manager (Core)

Join Newsela, a fast-growing education technology company, as a Senior Product Marketing Manager for our Core ELA Curriculum portfolio. In this role, you will drive the go-to-market strategy, positioning, messaging, and cross-functional execution for our ELA Core Curriculum. You will lead complex, high-impact initiatives, serve as the voice of the customer, and partner closely with Sales, Revenue Marketing, and RevOps. This is a unique opportunity to shape the future of education and make a meaningful impact on students' lives.

• Architect, lead, and execute end-to-end go-to-market strategies for national and state-level core curriculum launches, driving market awareness, demand generation, customer adoption, and revenue growth.
• Define and evolve the core positioning, value propositions, and messaging architecture for Newsela Threads & Themes. Map out key buyer personas across the K–12 purchasing hierarchy and align messaging directly to their specific pain points and buying triggers.
• Serve as the definitive voice of the customer and market expert for Core ELA. Deeply analyze buyer behavior, district decision-making cycles, and competitive offerings, translating these insights into actionable strategies that directly inform product roadmaps, sales motions, and marketing programs.

• Proven ability to independently develop and execute complex go-to-market strategies, influence cross-functional priorities, and translate strategic positioning into compelling customer-facing materials across multiple channels
• This role requires travel approximately twice per quarter to support key business initiatives, customer engagements, and cross-functional collaboration
• Proven track record of developing and executing go-to-market strategies that drive measurable business outcomes, including market adoption, customer engagement, and revenue growth
• Exceptional ability to distill complex core curriculum capabilities, instructional frameworks, and research into clear, differentiated positioning and customer-centric messaging
• Exceptional written communication and storytelling skills, with demonstrated ability to translate complex product capabilities and strategic positioning into clear, compelling messaging across customer-facing channels
• Proven track record of leveraging buyer insights and competitive intelligence to influence go-to-market strategy and sales motions
• 7+ years of experience in product marketing, go-to-market strategy, or related marketing roles, with demonstrated success leading complex product launches and cross-functional initiatives
• Thorough understanding of K–12 education buying cycles, district procurement processes, and key personas, including district leaders, curriculum directors, and educators
• Demonstrated ability to lead and influence cross-functional stakeholders, drive strategic alignment, and establish effective working relationships across Sales, Product, RevOps, and Marketing