Director of Organic Social

Join Zocdoc as the Director of Organic Social, where you'll shape the brand's social presence and engage with patients and providers. You'll define and lead the social strategy, set the creative vision, build and develop a high-performing team, optimize the organic social budget, and establish a measurement framework for success. This role requires a strategic leader with a deep understanding of social platforms, audience behavior, and a proven track record in organic social strategy.

• Definir y liderar la estrategia de redes sociales orgánicas de Zocdoc, estableciendo la visión, prioridades y enfoque para aumentar la conciencia de marca y la participación.
• Establecer la visión creativa y liderar la estrategia de contenido, la ideación y la producción, desarrollando programación y campañas distintivas y centradas en las redes sociales.
• Construir, liderar y desarrollar un equipo de redes sociales orgánicas de alto rendimiento, supervisando la contratación, la capacitación y la gestión del rendimiento.

• A strategic leader who understands how to build a distinctive social presence and connect social strategy to broader brand and business goals
• Deeply curious about culture, social platforms, and audience behavior, with a strong point of view on how brands can show up in relevant and meaningful ways
• A builder who thrives on developing teams, establishing scalable processes, and creating the foundations for long-term growth
• A bold creative thinker with strong instincts for what resonates with audiences and the ability to translate ambitious ideas into compelling content, programs, and campaigns
• A hands-on leader who can set the vision while rolling up your sleeves to shape creative, solve problems, and bring ideas to life
• A people-first leader who enjoys building and developing teams, coaching talent, and empowering others to do their best work
• Analytical and results-oriented, using data and insights to inform strategy, evaluate impact, and continuously raise the bar
• A natural collaborator and influential partner who can align cross-functional teams, inspire creative partners, and drive work forward
• Deep understanding of social platforms, audience behavior, emerging trends, and the creator landscape, with experience leading community engagement and creator strategies
• A proven track record of developing and leading organic social strategies that drive brand awareness, audience growth, engagement, and affinity
• Experience owning and optimizing budgets, making strategic investment decisions, and allocating resources to maximize brand and business impact
• Demonstrated experience hiring, leading, and developing high-performing teams, including coaching, performance management, and overseeing internal and external creative partners
• 10+ years of experience in organic social, brand marketing, or content strategy, with demonstrated experience leading social strategy for a consumer-facing brand
• Strong understanding of reputation management, social listening, and navigating brand conversations in real time
• Exceptional creative judgment and experience developing distinctive, social-first content and campaigns that build cultural relevance and strengthen brand perception
• Experience establishing measurement frameworks, connecting social performance to business outcomes, and influencing senior stakeholders to drive cross-functional initiatives