Director Creative + Brand

More Than A Job!

Why do you work each day?

To us, our jobs are not just something we do to make a living, it’s a way to live. We work to support our members; whether celebrating moments of joy, finding a solution to an obstacle, or offering encouragement through a time of struggle. The worth of our work isn’t measured in dollars and cents, it’s seen in our communities and felt by the people who believe in us.

Benefits

Include:

• Financial wellbeing services 401(K) matching with up to 5% match Reduced health insurance Employee wellbeing services DE I initiatives Work-life balance Job Summary The Director, Brand + Creative leads Lake Trust Credit Union's brand vision and creative strategy at an enterprise level.
• This senior leader is accountable for developing, stewarding, and continuously evolving a compelling, purpose-driven brand story that differentiates Lake Trust in the marketplace and deepens its connection with members and communities.
• Reporting to senior M+B leadership, the Director oversees the full Brand + Creative function.
• This includes an internal creative team, agency and vendor partners, and cross-functional brand initiatives and serves as the organization's foremost brand champion and strategy steward.
• The Director translates business strategy into bold creative direction, setting the standard for brand excellence across all touchpoints: digital, media, out-of-home, social, content, and beyond.
• The Director plays a pivotal role in building brand aligned to the organizations strategic objectives and delivering increased brand awareness, membership growth, deepening loyalty, and reinforcing the credit union's vision of a World in Which Everyone Thrives.
• As a senior-level leader, the Director brings a blend of strategic foresight, creative excellence, operational rigor, and inspirational people leadership to advance the brand and the organization.
• What You’ll Do Provide leadership and coaching to team, in ensuring quality member service, active sales efforts, and goal attainment.
• Develop and implement improvement plans to maintain and improve staff skills and knowledge for a high quality member experience.
• Demonstrate outstanding communication skills when providing professional responses to complex and/or sensitive service issues.
• Think creatively and use sound judgment when investigating and resolving service matters, while striving to obtain an unbiased resolution and assure a high degree of member satisfaction.
• Provide direction on all operational aspects of the department including audit procedures.
• Utilize exceptional business awareness when developing, implementing, maintaining, and revising operating procedures.
• What You’ll Bring Bachelor's Degree in Design, Creative Writing, Marketing, Communications, or a related field required; Master's degree and/or advanced certification preferred.
• Minimum 12 years of progressive creative experience, with at least 5 years in a leadership or director-level role overseeing a creative team.
• Demonstrated success leading brand strategy and creative functions at an enterprise or complex organizational level.
• Financial services or mission-driven organization experience preferred.
• Proven track record building and evolving brand platforms and managing internal and external brand standards.
• What You’ll Get Ability to collaborate and build a sense of togetherness that contributes to a positive work environment.
• Being open to change and embracing new opportunities can lead to diverse experiences and career advancement.
• By prioritizing member wellbeing, which leads to increased engagement, improved team dynamics, higher levels of motivation and a stronger community culture.