Director of Product Marketing

Join Cardless as the Director of Product Marketing, where you will define and sharpen the company's positioning against competitors, translate that positioning into language for both enterprise partners and consumers, and track competitors and adjacent players. You will also own the content strategy for , build and maintain core sales collateral, plan and execute go-to-market strategies, and drive external content that reinforces positioning.

This is a hands-on role for someone with 5-8+ years of product marketing experience, strong writing skills, and the ability to shift between B2B and B2C audiences. - Definir y afinar continuamente la posición de Cardless frente a competidores y alternativas, creando una narrativa que se mantenga relevante en el mercado. - Traducir esa posición en un lenguaje que funcione para dos audiencias: el socio empresarial que evalúa la plataforma y el consumidor que finalmente utiliza la tarjeta. - Ser responsable de la estrategia de contenido, la estructura y la redacción para , manteniéndola actualizada con nuevos lanzamientos, asociaciones y pruebas. - Experience working directly and iteratively with sales/partnerships teams — collateral gets built and rebuilt based on what happens in real deals - Comfortable directing outside design/creative resources to get production-quality output without needing to be the one designing - 5–8+ years in product marketing, with real ownership of positioning and messaging at a B2B or B2B2C company.

Fintech, payments, or card issuing experience is a strong plus - A builder, not just a strategist — this is a hands-on IC role at a company with no existing PMM function. You'll write the deck yourself, not just brief someone to - A track record of owning both a company website and the sales collateral built from the same narrative — not just one or the other - Strong writer who can translate a complex financial/technical product into a clear story for enterprise buyers, and a separate but consistent story for consumer-facing card marketing - Two-Audience Fluency (B2B2C):

You can shift fluidly between speaking to an enterprise partner's executive team and thinking through how their own consumers will experience a card — most PMMs have only ever had to do one of these - Judgment and Autonomy: This is a first PMM hire — there's no playbook waiting for you. You can prioritize across positioning, website, and collateral without someone telling you what to work on first - Narrative and Positioning Craft:

You can take a complex financial product and find the story that makes it obviously compelling — not generic marketing language, but a sharp, defensible point of view on why Cardless wins - Sales Partnership: You spend real time in the room with Business Development and Account Management, not just downstream of them — you know what's actually landing in live conversations and rebuild collateral around it - Writing: You write clearly and persuasively in your own voice, without needing a copywriter to make your ideas land.

Decks, web copy, one-pagers — you write the first draft yourself, and it's good - Design Direction, Not Design Execution: You have a strong eye and can direct a contractor or agency to a polished result, even though you're not the one in Figma