Growth Campaign Manager (Lifecycle)

Join Virta, a remote-first company focused on transforming the lives of people with type 2 diabetes. As a Growth Campaign Manager, you will be responsible for executing and optimizing lifecycle marketing campaigns, managing project timelines, and analyzing performance metrics. You will work closely with various teams, including Marketing Operations, Data, Content, Design, and Product. This role offers a flexible work environment, competitive benefits, and opportunities for professional development.

• Campaign execution and optimization: Focus on building, launching, and maintaining lifecycle campaigns, including audience segmentation, trigger logic, personalization, dynamic content, and A/B testing.
• Project management: Manage campaign timelines, approvals, and dependencies, ensuring that campaigns are delivered on schedule and meet quality standards.
• Collaboration and communication: Work closely with cross-functional teams, including Marketing Operations, Data, Content, Design, and Product, to ensure alignment and successful execution of campaigns.

• Comfort working with customer-data concepts such as events, attributes, segments, eligibility rules, and behavioral triggers, along with the ability to communicate requirements clearly to Marketing Operations and Data partners
• Strong track record of project managing complex, multi-asset marketing campaigns across creative, web, and operational teams
• Proven hands-on experience building, segmenting, and executing campaigns in enterprise customer engagement platforms (Braze, Iterable, SFMC, etc)
• Demonstrated experience using generative AI tools to streamline campaign workflows, draft variants, or optimize task tracking
• 3–4 years of hands-on experience in lifecycle marketing, campaign management, or growth marketing within a B2C or B2B2C environment
• Hands-on proficiency with growth analytics tools (GA4, Looker, Amplitude) to pull performance data and report on conversion funnels
• Hands-on Braze experience, including Canvas, Liquid, Content Blocks, Catalogs, or Connected Content
• Experience in healthcare, financial services, insurance, or another regulated consumer environment requiring formal legal, clinical, or compliance review
• Experience with direct mail, SMS, client-specific B2B2C campaigns, webinar promotion, or other channels beyond email
• Basic SQL, JSON, or data-schema literacy, sufficient to collaborate effectively with technical partners
• Exposure to landing-page optimization, web campaigns, SEO, or SEM as part of a broader cross-channel Growth team