Senior Marketing Associate (Rosetta Stone Consumer)

Join IXL Learning, a leading developer of personalized learning products, as a Senior Marketing Associate for Rosetta Stone. In this role, you will support global consumer marketing efforts, drive business growth, and enhance learner engagement. You will plan and execute integrated marketing campaigns, create compelling marketing content, and collaborate with cross-functional teams. The ideal candidate has 5-7 years of marketing experience, strong writing skills, and a passion for improving learning experiences.

• Plan, brief, and execute marketing initiatives spanning email, website, app stores, e-commerce, and other touchpoints.
• Create marketing content that resonates, including but not limited to: brand and product messaging, and consumer-facing content, such as video scripts, influencer briefs, email and website copy, and more.
• Drive go-to-market strategy by partnering with Product team to roll out new features, optimizations, and content.

• International curiosity: You have an interest in learning about other countries and cultures to support our global growth
• Strategic thinking: You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values
• 5-7 years of well-rounded marketing experience in a professional environment, with a minimum of 3 years in B2C/consumer marketing roles
• You get things done: You’re a self-starter, detail-oriented, organized, resourceful, can manage projects from start to finish, and effectively meet competing deadlines
• Interpersonal skills: You’re a team player, have collaborative mindset, and the ability to work effectively with people at all levels
• Written communication: You are an exceptional writer and know how to make every word count
• BA/BS degree
• Experience with Google Suite
• Analytical ability: You are a data-fluent marketer who can dive into performance metrics, uncover the “why” behind the numbers, and translate insights into actionable steps