Senior Demand Generation Manager

Join Fieldguide as a Senior Demand Generation Manager, where you will own the campaign demand engine, including webinars, nurture tracks, email programs, and content distribution. You will set the calendar, write briefs, run pods, and carry the outcome. This is a hands-on program owner seat with real ownership, and you will work alongside a peer who owns paid performance. You should have 6+ years of B2B demand generation experience, fluency in HubSpot or a comparable marketing automation platform, and a specific, demonstrable AI practice in campaign execution.

• Posséder le programme de webinaires, de leadership éclairé, de lancement de produits et de webinaires sponsorisés.
• Concevoir et expédier des pistes de maturation segmentées par domaine de pratique, persona et stade de l'entonnoir.
• Collaborer étroitement avec notre responsable de l'ABM afin que les jeux basés sur les comptes aient une couverture de campagne.

• Deep hands-on experience with webinars, nurture, and email at real scale. You have this down to a science, not in theory
• B2B experience. Professional services, accounting, audit, or fintech is a plus; B2C is not a fit
• Full-funnel thinking. You can walk through a program you owned and name the stages, the conversion rate at each one, the persona map, and where the leak was. Tactics are steps in a journey, never the whole story
• A specific, demonstrable AI practice in campaign execution. You can show us the workflow, the inputs, and what it replaced
• A high bar you hold yourself. You are the first quality check on your own work, and you measure it against the best in the category, not against your last campaign
• Fluency in HubSpot or a comparable marketing automation platform. You build the workflow yourself; you don’t wait for ops
• 6+ years in B2B demand generation, campaign marketing, or lifecycle marketing, with clear ownership of a pipeline number
• Comfort in the seams. Much of this job is making the next function’s work easier: ABM, content, ops, sales. You bring dependencies in early and hand off cleanly
• Experience at the scale we are operating at: programs contributing meaningfully to a quarterly pipeline target in the eight figures, not a few hundred thousand