Lifecycle Marketing Manager (Campaign Strategy & Execution)

Join Notion as a Lifecycle Marketing Manager, where you'll develop and execute campaigns to help users discover value, adopt key workflows, and deepen their use of Notion. You'll own campaigns end to end, translating business and customer opportunities into clear strategies, defining audiences and journeys, coordinating creative and technical production, launching across email and in-product channels, and measuring incremental impact. This role combines strategic judgment with hands-on execution and requires strong project leadership and customer-journey thinking.

• Gérer l'ensemble du processus des campagnes, de la stratégie à l'exécution, en passant par l'analyse des performances.
• Développer et exécuter des campagnes pour aider les utilisateurs à découvrir la valeur, adopter des workflows clés et approfondir leur utilisation de Notion.
• Collaborer étroitement avec les équipes interfonctionnelles pour coordonner la production créative et technique, le lancement et l'analyse.

• A track record of independently leading complex, cross-functional campaigns at meaningful scale
• Strong audience segmentation, personalization, experimentation, and campaign-measurement skills
• Experience with B2B or product-led growth, product telemetry, in-product messaging, or AI-assisted campaign workflows is a plus
• Strong customer-journey thinking across activation, adoption, engagement, conversion, and retention
• Strong editorial and customer judgment—you care about sending useful, relevant messages rather than maximizing message volume
• Hands-on experience with a lifecycle platform such as , Braze, Iterable, or Salesforce Marketing Cloud
• Comfort operating in a product-led, highly cross-functional environment with incomplete information
• Excellent project leadership: clear briefs, dependable execution, proactive risk management, and crisp stakeholder communication
• 8+ total years relevant + transferrable experience
• Significant experience owning lifecycle, CRM, growth, or product-marketing campaigns from strategy through execution
• Ability to use data to prioritize opportunities, evaluate results, and change strategy; working knowledge of SQL or self-serve analytics is a plus
• We hire talented people from a wide range of backgrounds. If you’re excited about this role but don’t meet every bullet, we still encourage you to apply