Senior Email Marketing Manager (Growth)

Join our team as a Senior Email Marketing Manager, where you will lead a multi-quarter roadmap for nurture, campaigns, newsletters, and follow-up journeys. You will partner with Demand Gen and Sales to connect growth goals to audiences, messages, offers, and next steps. You will also set the creative bar for concepts, copy, and design, and build, QA, and optimize modular emails. Additionally, you will measure conversion, pipeline, opportunities, and revenue alongside engagement, audience health, and deliverability.

• Lead the development and execution of a multi-quarter roadmap for email marketing initiatives, including nurture campaigns, newsletters, and follow-up journeys.
• Collaborate with cross-functional teams, including Demand Generation and Sales, to align growth goals with targeted messaging and offers.
• Oversee the email calendar, prioritize competing requests, and ensure that each contact receives relevant and valuable content at the right time.

• Strong cross-functional influence and clear communication with leadership. You can align stakeholders, make tradeoffs, push back constructively, mentor teammates, and drive accountability
• 5+ years leading B2B SaaS email, demand generation, or growth programs, with ownership of multi-quarter roadmaps and measurable pipeline or revenue impact
• Strong creative and editorial judgment; you can improve messaging, concepts, and execution beyond the initial brief
• Strategic, analytical thinking across audience growth, experimentation, database health, and performance tied to business outcomes
• Deep hands-on Knak experience and enough technical fluency in segmentation, automation, tracking, and deliverability to review send setup and recognize when something isn’t working
• Working knowledge of Marketo, Salesforce, or similar marketing systems
• Experience with customer adoption, cross-sell, or upsell, or email across multiple segments, regions, or products