Brand Marketing Manager

Join Affirm, a leading fintech company, as a Brand Marketing Manager. In this role, you will shape how the world sees Affirm and how Affirm chooses to be seen. You will own campaign strategy from brief through launch and retros, aligning partners, sharpening priorities, and ensuring every expression builds a more distinctive, trusted, and effective Affirm brand. You will also drive early strategic thinking, set campaign GTM strategy and investment priorities, build a learning culture, and own brand measurement and reporting. This is a remote-first position with generous benefits and opportunities for growth.

• Own campaign strategy and architecture for priority brand and partner moments, including co-marketing projects with key merchants.
• Drive early strategic thinking and lead brief development for partner campaigns, shaping how Partner Marketing, Product Marketing, Creative, Social, Paid, and Comms work together.
• Set campaign GTM strategy and investment priorities across brand and partner moments, determining how Brand Operations resources timelines and workflow.

• Bonus. Experience with extending campaigns to global markets, and working in fintech, financial services, or another trust-sensitive category is a plus
• You're comfortable operating in a complex, matrixed marketing organization, and you’re capable of building alignment across cross-functional partners through influence
• You have a track record of building brand awareness, equity, and differentiation through data and consumer insight, and can evaluate performance against business KPIs
• You use data to develop and articulate a clear point of view, while staying collaborative and open to new information changing your mind
• As a natural creative thinker and problem solver yourself, you know how to partner and get strong creative out of a team. You've briefed and run creative work that landed sharp, on strategy, on budget and on time
• You have 8-10 years in brand marketing, integrated marketing, or a closely related discipline, with experience managing full campaigns from strategy to launch, ideally at both an agency and in-house teams