Product Marketing Director (Velocity)

Join Veeam, a leading provider of backup solutions that deliver Cloud Data Management. As the Director of Velocity Product Marketing, you will lead the go-to-market strategy for Veeam's SMB and Mid-Market business. You will define the positioning, messaging, and GTM strategy that accelerates pipeline, customer adoption, and revenue across high-volume customer segments. You will work cross-functionally with various teams and develop scalable messaging, sales plays, enablement, and partner content. Additionally, you will identify market opportunities and partner with revenue teams to optimize pipeline creation, conversion, customer expansion, and competitive win rates.

• Définir la stratégie de mise sur le marché pour les segments SMB et Mid-Market, y compris la segmentation, les personas, le positionnement, le messaging, la stratégie concurrentielle et les priorités GTM.
• Travailler en collaboration avec les équipes Produit, Ventes, Génération de Demande, Canal, Marketing Client et Régionales pour traduire l'innovation produit en programmes GTM évolutifs.
• Identifier les opportunités de marché grâce aux insights clients, à l'intelligence concurrentielle, à l'analyse des gains/pertes et aux tendances du marché pour influencer la stratégie produit et GTM.

• Strong executive communication, strategic thinking, and analytical skills with the ability to connect marketing strategy to business outcomes
• Strong expertise in positioning, messaging, launches, competitive strategy, and sales enablement
• Proven experience developing GTM strategy for SMB, Commercial, or Mid-Market technology businesses
• Experience in data protection, cybersecurity, cloud infrastructure, SaaS, or enterprise software is strongly preferred
• 10+ years of B2B product marketing, GTM strategy, or solutions marketing experience, including several years leading product marketing teams
• Demonstrated success partnering with Product Management, Sales, Demand Generation, Channel, and Executive Leadership