Director of Demand Generation

Join Courier Health, a company dedicated to improving patient access to life-saving therapies. As the Director of Demand Generation, you will lead a team of four and oversee all demand generation channels and programs. You will work closely with Sales to build account-based programs and own events from start to finish. You will also be responsible for the attribution framework and reporting infrastructure, and will use AI to enhance planning, personalization, and reporting.

• As Director of Demand Generation, you will be responsible for owning online, offline, organic, and paid channels and programs that create and capture demand.
• You will oversee demand generation across paid, organic, email, and content syndication, working closely with Sales to build account-based programs.
• You will own the attribution framework and the reporting infrastructure behind it, partnering with Sales on lead scoring, routing, handoffs, and SLAs.

• Experience running an events program end to end, including flagship industry conferences and owned, invite-only formats
• An experimenter's mindset. You run structured tests, kill what doesn't work fast, and scale what does
• You already use AI tools in your own work and have opinions on where they actually help marketing teams
• Hands-on experience building account-based and field programs alongside Sales, with results you can point to
• 8+ years in B2B marketing with a focus on demand generation, ideally at an enterprise SaaS company with long, multi-stakeholder sales cycles
• Strong marketing operations fluency. You've owned attribution, lead scoring, and routing, and you know where the data breaks
• Clear, direct communication with Sales leadership and executives, including when the numbers aren't good
• 3+ years leading marketing teams. You've hired well, developed people, and raised the ceiling on what your team could do
• Comfortable with ambiguity and building systems from scratch at an early-stage company
• You've marketed to pharma, biopharma, or life sciences buyers, including brand, patient services, and market access teams
• You've worked with HubSpot, Salesforce, or ABM platforms like 6sense or Demandbase
• You've scaled a marketing function at a high-growth health tech company