Senior Manager of GTM Narrative

Join Maven, a leading healthcare technology company, as the Senior Manager of GTM Narrative. In this strategic role, you will own and evolve Maven's go-to-market narrative, shaping how the company communicates its value to employers, health plans, clients, and members. You will define and maintain the narrative frameworks that anchor all marketing efforts, and work closely with cross-functional teams to ensure alignment and impact. This is a builder role for someone who is both a strategist and a writer, with a background in healthcare, healthtech, or another regulated industry.

• Définir et faire évoluer le récit central de Maven, en veillant à ce qu'il soit cohérent et connecte la valeur pour l'employeur et l'expérience du membre.
• Façonner le récit global pour les moments clés de l'entreprise, tels que les lancements de nouveaux produits et les partenariats stratégiques.
• Posséder le deck de pitch d'entreprise principal et le maintenir à jour avec la stratégie produit, les preuves cliniques et le positionnement concurrentiel.

• You use AI fluently — it's woven into how you research, think, and write
• You've worked at the intersection of consulting-style systems thinking and editorial-quality writing
• The right person is wired for both strategy and execution
• You move fluidly between strategic framework-building and high-quality written execution
• Use AI and emerging technologies to accelerate research, refine ideas, and scale narrative development without compromising rigor or clarity
• Have operated at the intersection of B2B and consumer audiences, ideally in healthcare, healthtech, or another regulated industry
• Have 6-8+ years of experience shaping narrative or messaging at a high-growth technology, healthcare, or consumer-facing company
• Are an exceptional writer who can articulate financial impact to executive stakeholders while expressing clinical rigor and empathy to members
• Influence cross-functional partners through clarity, credibility, and collaboration
• Are oriented to the close. You've built positioning designed to win deals. You understand narrative as a commercial instrument that can transform growth
• Learn fast and visibly. This role sits at the intersection of healthcare, business, and clinical evidence — you don't need to know all three on day one, but you need to come in curious and get up to speed quickly
• Think in systems. You build narrative infrastructure, not just one-off deliverables. You're comfortable working from data — outcomes studies, utilization rates, financial impact — and know how to turn numbers into a coherent argument, not just a stat in a slide
• Background in management consulting combined with in-house operating experience
• Experience with go-to-market narrative done at deal speed — turning positioning, packaging, and pricing into language that closes deals
• Experience in healthtech or another regulated industry where rigor and accessibility have to coexist
• Experience with messaging work that moved real outcomes
• Experience building a function or practice from scratch, not inheriting a mature team