Senior Product Marketing Manager (Infrastructure)

Join Coinbase as a Senior Product Marketing Manager for Infrastructure. In this role, you will lead integrated marketing initiatives, develop go-to-market strategies, and drive programs that generate qualified pipeline. You will work cross-functionally to build awareness and generate leads for Coinbase's infrastructure products, including stablecoin payments, trading, and custody products. The ideal candidate will have 7+ years of experience in payments, stablecoins, or fintech marketing, and 3+ years of product marketing experience in a startup or high-growth environment.

• Lead integrated marketing initiatives that span content, demand generation, events, and sales enablement for Coinbase's infrastructure products.
• Develop and execute go-to-market strategies for PSPs, money movers, cross-border companies, and banks, focused on reaching, engaging, and activating them.
• Drive marketing for agentic finance across Coinbase for Agents and agentic payments, including thought leadership content, social campaigns, and product announcements.

• Proven ability to write clear, compelling blog posts, partner briefs, and sales collateral that are accurate, tailored to each audience, and polished, with a sharp eye for editing your own work
• Experience developing and managing co-marketing programs with external partners, including joint campaign planning and cross-functional coordination
• 7+ years of experience in payments, stablecoins, or fintech marketing, with a track record of building go-to-market strategies that drove measurable pipeline or revenue growth
• 3+ years of product marketing experience in a startup or high-growth environment, including ownership of positioning, messaging, and launch execution
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality