Head of Paid Marketing

Join Faire, a fast-growing marketplace for independent retailers and brands. As the Head of Paid Marketing, you will drive efficient customer acquisition and retargeting at scale, own the strategy and budget for all paid channels, and lead a dedicated team of paid marketers. You will also build a best-in-class retargeting program, diversify the paid channel mix, and establish a high-velocity A/B testing process. This is a hands-on leadership role that requires a data-driven operator with a track record of scaling paid acquisition budgets and leading high-performing marketing teams.

• Own and scale global paid acquisition across both sides of the marketplace (retailers and brands) to $xxM annually while hitting target payback/efficiency thresholds.
• Define and communicate paid's long-term strategic roadmap to executive stakeholders, and build a resourcing and investment framework to address key risks.
• Build a best-in-class retargeting/remarketing program to drive incremental marketplace GMV and re-engage lapsed retailers and brands.

• The ideal candidate is a data-driven operator who has scaled 8-9 figure paid budgets in a two-sided marketplace or in support of small business owners, has hired and led high-performing, AI-native growth marketing teams, and is fluent in modern measurement/attribution methodology
• Track record scaling paid acquisition budgets (8-9 figures annually) while hitting efficiency/payback targets in a fast-growing company
• 12+ years of experience in performance/paid marketing, with deep, hands-on expertise across paid search, paid social, affiliates, display, and CTV/video
• Comfortable operating with ambiguity in a fast-growing, evolving organization
• Excited and authentically motivated by Faire's mission
• Superb written and oral communication skills; able to represent performance, risk, and opportunity crisply to senior leadership
• Experience evaluating, onboarding, and managing external MarTech vendors or agencies
• Exemplary budget ownership, with strong partnership with Finance teams to define forecasting and performance narrative across multiple channels and audience segments
• Fluent in measurement/attribution methodology (incrementality testing, MMM, multi-touch attribution) and comfortable partnering with data science/analytics on experiment design
• Proven people leader who has hired, developed, and scaled a high-performing paid marketing team; comfortable operating as both strategic leader and hands-on operator
• Proven track record partnering with creative and product teams to build a high-velocity, A/B testing culture across core and experimental channels
• Genuine, empathetic, humble, and kind team player and cross-functional collaborator
• Experience using AI to automate and scale paid marketing testing and operations (e.g., creative testing, audience testing, bidding signal testing, keyword signal testing) — treats this as how the team runs day-to-day, not a nice-to-have
• Strong opinions on creative messaging and brand aesthetic; opinionated about when to use AI for creative experimentation in paid contexts
• Experience leading brand awareness or upper-funnel campaigns, comfortable making the case for expanded investment with senior stakeholders
• Experience leading international/global paid marketing at a public company
• Experience in two-sided marketplaces or with products aimed at small business owners
• Experience partnering with Engineering to harden data pipelines and tracking infrastructure that paid marketing depends on