Growth Marketing Strategy & Planning Manager

Join our team as a Growth Marketing Strategy & Planning Manager. In this high visibility role, you will be responsible for setting annual and quarterly targets for the Growth marketing organization, conducting marketing ROI analysis, and supporting the weekly and monthly business review process. You will also own the Growth pipeline model, analyze marketing experiments, and manage capacity and headcount planning. The ideal candidate will have 4 to 7 years of experience in marketing analytics, GTM/marketing strategy, revenue operations analytics, FP&A or business intelligence within a B2B SaaS environment.

• Own annual and quarterly target setting for the Growth marketing organization, including channel-level targets and budget allocation driven by a documented planning model.
• Support the weekly and monthly business review process: prepare data and partner with leadership to build a narrative that converts data into actionable insights.
• Analyze marketing experiments (landing pages, email sequences, ad creative, offers) to drive continuous improvement.

• Experience with multi-touch attribution platforms (Bizible/Marketo)
• Python or R proficiency for statistical analysis, automation, or building lightweight models
• Comfort operating in a fast-changing environment where definitions, targets, and operating models are still evolving, and the ability to balance speed with rigor
• 4 to 7 years of experience in marketing analytics, GTM/marketing strategy, revenue operations analytics, FP&A or business intelligence within a B2B SaaS environment
• Exposure to experiment design, significance testing, or applied statistics in a marketing context
• Strong planning and financial-modeling skills: comfortable building target, budget, and pipeline-coverage models from ambiguous inputs
• Ability to independently structure ambiguous problems, move quickly, and drive them to clear, actionable recommendations
• Understanding of B2B SaaS performance metrics: pipeline, ACV, conversion rates, velocity, marketing-sourced vs. influenced pipeline, and attribution concepts
• Comfortable with SQL, Excel/google sheets and BI/visualization tools like Looker to move quickly through data
• Working knowledge of Salesforce (reports, dashboards, opportunity data), marketing automation platforms (Marketo preferred), and ad platforms (Demandbase, Google Ads, LinkedIn Ads, chatgpt Ads, etc)
• Bonus Skills​
• Clear point of view and the confidence to challenge assumptions and bring data-backed perspectives to senior stakeholders, including a VP
• Background in data infrastructure, developer tools, or analytics software industries
• Familiarity with the modern data stack (Fivetran, dbt, Snowflake, Looker)
• Experience with predictive modeling: LTV estimation, propensity scoring, or cohort analysis applied to marketing audiences