Performance Marketing Manager (Paid Social)

Join The Black Tux, a leading online suit and tuxedo rental company, as a Performance Marketing Manager (Paid Social). In this hybrid role based in Los Angeles, CA, you will be responsible for the day-to-day management, optimization, and growth of our paid social program. You will work closely with our creative, brand, e-commerce, and analytics teams to connect media performance with creative strategy and broader business results. This is a hands-on role that requires deep experience in managing Meta, TikTok, and Pinterest ads, as well as a strong understanding of e-commerce performance metrics.

• Gérer quotidiennement, optimiser et développer le programme de publicité payante sur les réseaux sociaux, principalement sur Meta, TikTok et Pinterest.
• Collaborer étroitement avec les équipes créatives, de marque, de commerce électronique et d'analytique pour relier la performance des médias à la stratégie créative et aux résultats commerciaux.
• Surveiller les performances, identifier les opportunités et les problèmes, et optimiser continuellement l'investissement vers les audiences, les campagnes, les créations et les placements qui donnent les meilleurs résultats.

• Deep hands-on experience managing Meta, TikTok and Pinterest ads, including personally managing and optimizing meaningful paid media budgets
• Ability to work independently, move quickly, and prioritize effectively
• Creative instincts and experience using performance data to inform creative strategy
• Experience with GA4 and ecommerce measurement and attribution
• 4–6+ years of hands-on paid social experience, with retail or ecommerce experience required
• Knowledge of ecommerce performance metrics including CAC, ROAS, MER, conversion rate, AOV, and LTV
• Sound understanding of prospecting, retargeting, and new customer acquisition
• Deep analytical skills and the ability to quickly diagnose changes in performance
• Experience scaling creator or UGC content through paid media
• Experience with incrementality testing or marketing mix modeling
• Background in apparel, fashion, weddings, occasion-based businesses, or omnichannel retail
• Broader performance marketing experience (e.g., Paid Search, Affiliate marketing)