Senior Manager of Lifecycle & Audience Marketing

Join WRITER as a Senior Manager of Lifecycle & Audience Marketing. In this strategic and hands-on role, you will own the email and lifecycle marketing program from strategy and audience development to execution, measurement, and optimization. You will work directly in HubSpot to build emails, audiences, workflows, nurture programs, triggered journeys, tests, and reporting. You will also explore how AI can transform audience building, communication personalization, and email usage throughout the customer journey.

• Posséder et gérer le programme de marketing par e-mail et de cycle de vie de l'entreprise, de la stratégie à l'exécution.
• Développer et mettre en œuvre des stratégies de segmentation et de personnalisation pour atteindre les bonnes personnes au bon moment.
• Collaborer avec des équipes interfonctionnelles pour aligner les programmes de cycle de vie sur les priorités de mise sur le marché.

• A strong point of view on personalization and curiosity about how AI is changing email, audience strategy, and lifecycle marketing. You don't need to have all the answers, but you should be excited to experiment, learn quickly, and push beyond traditional lifecycle playbooks
• Strong ownership and comfort operating in ambiguity, identifying what needs to happen rather than waiting for a fully formed brief
• A builder mentality. You're equally comfortable developing the strategy and getting into the tools to make it happen
• Strong understanding of email fundamentals, including deliverability, experimentation, frequency management, QA, and performance measurement
• Deep hands-on experience with HubSpot or a comparable marketing automation platform. You should be comfortable independently building emails, lists, workflows, nurture programs, automation, and reporting
• Strong understanding of segmentation, personalization, behavioral triggers, and audience management
• 6+ years of experience in lifecycle, CRM, email, or retention marketing, ideally in B2B SaaS or enterprise technology
• Experience owning an email and lifecycle marketing program end to end, including both strategy and hands-on execution
• Strong analytical instincts and the ability to translate performance into clear decisions and program improvements
• Experience using person-level and account-level signals to inform segmentation, nurture, personalization, and lifecycle strategy
• Experience building lifecycle programs for complex enterprise buying journeys and understanding how email and nurture support account-based GTM motions