Senior Marketing Manager (Creator Partnerships)

Join Razer, a leading gaming hardware and software company, as a Senior Marketing Manager (Creator Partnerships). In this role, you will lead creator, talent partnerships, esports, and athlete strategies across the Console division, driving product visibility, adoption, and revenue. You will work closely with cross-functional marketing teams and manage relationships with key gaming creators, streamers, esports organizations, and athletes. This is a high-impact role that requires a minimum of 8 years of product management and marketing experience in the consumer electronics industry.

• Lead the development and execution of integrated influencer, creator, and esports strategies that accelerate awareness, engagement, and commercial growth across the Console division.
• Act as the central marketing owner for the Console category partnerships across influencers, esports, talent, and athletes, providing strategic direction, campaign priorities, performance targets, and ongoing business leadership.
• Recruit and manage Console-focused creators, ambassadors, and key opinion leaders (KOLs); partner with the Global Influencer and Regional teams to leverage the broader creator ecosystem and seeding programs while prioritizing Console business needs.

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
• Work independently, prioritize, and handle multiple tasks and projects concurrently
• Minimum of 8 years of product management and marketing experience in consumer electronics industry; streaming product line marketing experience highly preferred with experience in gaming a big plus
• Preferred experience in working in a Global company with multiple stakeholders across different countries and time zones
• Strong administrative, organizational, and communication skills include ability to successfully interact with executive management
• Must have Microsoft Office Experience: Word, Excel, Outlook, PowerPoint
• Able to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etc
• Has previously developed detailed marketing plans and was involved in articulating the strategy and requirements for success
• Experience with PC or consumer electronics sales channels: retail, direct, online and distribution
• Experience developing and overseeing execution of marketing plans
• College degree in marketing or other related discipline or equivalent experience