Growth Marketing Manager

Join Rundoo as a Growth Marketing Manager, where you'll be responsible for turning marketing spend into annual recurring revenue (ARR). You'll plan, launch, and optimize integrated campaigns across owned, earned, and paid channels, and work closely with Sales and Marketing to improve lead quality and pipeline results. This is a hands-on demand generation role that requires a test-and-iterate mindset, strong campaign operation skills, and a focus on pipeline and revenue.

• Plan, launch, and optimize integrated marketing campaigns across owned, earned, and paid channels to drive qualified pipeline and ARR.
• Build and run integrated campaigns, create and distribute campaign assets, test and refine messaging, and work closely with Sales and Marketing to improve lead quality.
• Measure campaign performance, maintain clear campaign tracking in Salesforce, and work with Data Science on attribution and reporting.

• We care more about whether you can grow pipeline and drive ARR than about a title history. The ideal candidate builds the collateral, works the relationships, and owns a revenue number rather than waiting to be handed a plan
• Test-and-iterate mindset - you ship, test messaging, audiences, and offers, and turn what works into repeatable programs; you bring clear recommendations to the Head of Marketing and adapt quickly as you learn
• Collaborative across Marketing and Sales - you work with the Head of Marketing on priorities and channel mix, with Sales and SDRs on lead quality and handoffs, and with Data Science on tracking and attribution
• Strong campaign operator - you manage briefs, budgets, timelines, and follow-up, coordinate teammates and vendors, and reliably carry campaigns from idea to launch to results
• Pipeline and revenue focused - you connect campaign performance to qualified pipeline and closed-won ARR, using conversion data and spend efficiency to recommend improvements rather than reporting activity alone
• Hands-on demand-generation marketer - you build audience-focused campaigns across owned, earned, and paid channels, building the assets and managing execution yourself
• Building branded collateral and running campaigns (e-blasts, webinars, one-pagers, magazine placements)
• Hands-on with Salesforce: accounts, contacts, campaigns, and how pipeline is tracked and attributed
• Running multi-channel, full-funnel campaigns and being able to point to the pipeline and ARR they generated
• 3+ years in growth marketing, demand generation, or a revenue-owning marketing role, with a demonstrable track record of driving ARR
• SMB or owner-operator customers, and ideally distributor / co-op / buying-group ecosystems, rather than enterprise targeting
• Working with a sales team to enable them with account intelligence i.e. MQL signals
• Able to work from Redwood City and travel to stores and events as needed
• Comfort using AI tools to draft collateral, partner outreach, and enablement material at speed
• Comfortable with spreadsheets, lists, and outreach tooling, and with partnering with a Marketing Engineer on the enrichment behind partner-rep data
• Comfortable in a CRM (Salesforce): accounts, contacts, campaigns, and clean partner-to-pipeline reporting
• Experience negotiating rate cards, sponsorships, or media placements with trade publications
• Familiarity with paint, hardware, building materials, farm and feed, lawn and garden, or related industries and their media publications (GIE Media, Lawn & Garden Retailer, Hardware Connection, Paint and Decorating Retailer