Director of Ad Sales Marketing

Join Spotter, a leader in the Creator Economy, as the Director of Ad Sales Marketing. In this hands-on role, you will shape strategy and execute initiatives to drive revenue growth and strengthen Spotter's market position. You will oversee opportunities from pitch strategy to campaign execution, ensuring seamless collaboration between creators, clients, and internal teams. Additionally, you will elevate Spotter's go-to-market positioning, develop high-impact sales materials, and drive integrated solutioning and packaging.

• Lead the development and execution of Spotter’s strategic positioning, advertiser solutions, and creator-led brand partnerships to drive revenue growth.
• Own opportunities end-to-end: from initial pitch strategy, ideation, positioning, and RFP development through post-sale activation, production, and campaign execution.
• Elevate Spotter’s go-to-market positioning and core sales story, ensuring messaging is creator-first, advertiser-relevant, and differentiated.

• The ideal candidate is a proactive, strategic operator with deep media and integrated marketing experience, a high degree of fluency and passion for the creator ecosystem and evolving entertainment and technology landscape, exceptional written and visual communication skills, and the ability to move fluidly between big-picture strategy and hands-on execution
• College degree in marketing, business administration or related field preferred
• A minimum of 10 years of related ad sales/integrated marketing, branded content, creator partnerships or experience in a related field preferred
• Team player and effective collaborator who is willing to roll up their sleeves
• Creative development experience is a plus (graphic design, video editing)
• Strong understanding of custom content development and contracting, with experience translating creative ideas and negotiated deal points into clear scopes of work, deliverables, production requirements, usage terms, timelines, and approval frameworks
• Ability to learn new proprietary software and processes quickly and proficiently
• Detail-oriented, organized, creative problem solver
• Exceptional storytelling and communication/presentation skills (written, verbal and visual) with demonstrated ability to transform creative positioning narratives into compelling sales materials and collateral
• Proven ability to multitask and oversee multiple projects and priorities independently in a
• Experience working with Creators, talent, production companies, agencies, brands, or other external partners strongly preferred
• High fluency in and passion for the creator ecosystem, including social and digital video platforms, emerging content formats, audience behavior, and the evolving intersection of entertainment, media, advertising, and technology
• Strong working knowledge of Microsoft Office (Excel, Word, PowerPoint and Outlook). Google Drive, Google Docs, Google Sheets & Google Slides