Regional Executive Director - Marketing

Join Bally's Lincoln Casino Resort as the Regional Executive Director of Marketing. In this role, you will design and implement the overall marketing plan, develop group sales programs, oversee promotions and advertising, and provide leadership and team management. You will need a bachelor's degree in marketing or a related field, a minimum of five years of progressive marketing experience, and a strong understanding of the Rhode Island and New England regional market.

• Design, implement, maintain, and expand the overall marketing plan and develop new marketing strategies that support long-range goals and revenue objectives.
• Develop and manage the group sales program, including charter bus and tour operator partnerships, and establish and oversee commission and incentive programs for groups and partners.
• Work with advertising agencies and internal teams to develop and execute marketing campaigns, promotions, and advertising across traditional and digital channels.