Growth Lead (Organic + Paid)

Join our dynamic team as a Growth Lead, where you will own both paid and organic channels end to end. You will diagnose the current engine, implement quick wins, audit website performance, maintain growth in Stage 2 pipeline value, build a testing and experimentation cadence, launch new channels, and work closely with Product Marketing and Sales. You will also assess existing resources, build and lead the team, and enjoy a range of benefits including flexible work options, a diverse global team, and a centrally located headquarters in Amsterdam.

• Posséder et gérer les canaux payants et organiques de manière autonome, en se concentrant sur la production de résultats mesurables.
• Diagnostiquer l'efficacité des canaux de marketing, identifier les opportunités d'amélioration et mettre en œuvre des changements immédiats.
• Construire et diriger une équipe dédiée à l'optimisation continue des performances marketing, en intégrant des tests et des expérimentations réguliers.

• Cross functional operator. Works naturally with Sales, CSM, Product Marketing and Brand, and does not build in a silo
• Decides on data. Makes scale and kill calls on evidence, and moves without waiting for certainty
• Has operated at this scale. Has run demand generation inside a company that scaled from roughly €10M ARR to €60M or more, where multi segment, multi channel, multi message work was the norm
• Full funnel thinker. Connects every channel decision to Stage 2 pipeline and revenue, not just top of funnel volume
• Structured experimenter. Runs tests with a real hypothesis and a review date, and kills what does not work fast
• Talent evaluator. Has hired specialists before and can tell the difference between someone who executes and someone who just sounds good in an interview
• Continuous optimiser. Treats optimisation as an ongoing discipline built into every week, not a one time project that gets shipped and forgotten
• Owns paid and organic personally. Deep enough in both to challenge an agency, rebuild a campaign or fix a landing page when that is the fastest path
• Bias to action. Builds and ships alongside diagnosis, and does not wait for a finished strategy document before doing anything